Meta is moving to make available its own”Instagram ” broadcast channels on Facebook and Messenger
Instagram Facebook and messenger, where content creators and public figures with Facebook pages will be able to send messages, including photos, videos and voice notes, to their followers, according to engadget.
Last February, Meta launched a telegram-like feature called “Streaming channels” for the Instagram app. Streaming channels or “channels” on Instagram work just like channels on Telegram. This feature allows creators to broadcast updates to their followers ‘ inboxes, users joining the channels will be able to reply to messages and vote in polls, however, these users will not be able to participate in the conversation directly, so now the transition to Facebook and Messenger is also on.
The feature is still a one-way messaging tool, which means that only page administrators can send messages in the channel, but participants can interact with it and vote in polls. Administrators can launch a channel directly from their page, and Facebook will send their followers a one-time notification to join after sending their message. The first.
Based on the screenshots shared by the head of meta Mark Zuckerberg, streaming channels will appear in users ‘ Messenger conversations under a tab called “Channels”. Participants will receive notifications every time the page owner sends an update, but they can mute the channel at any time. Those who unsubscribed the first time can still access the channel from the page profile as people on Instagram do.