Ads across Meta platforms on both Instagram and Facebook have increased significantly in the past few years, but this may soon change, at least in Europe, where Meta announced that starting this month, it will offer people living in the EU, the European Economic Area and Switzerland the opportunity to pay for a monthly subscription that removes ads that usually flood user feeds.
In addition to scrolling without ads, users on an ad – free subscription will scroll without what’s known as”behavior tracking,” alleviating privacy concerns that have plagued Facebook for years-at least for European users.
In fact, according to meta, the decision to offer an ad-free subscription is related to compliance with changing European regulations, you will still earn the company money, although Meta charges 9.99 euros per month (web) or 12.99 euros per month (iOS and Android) to access the ad-free versions of the platforms.
Meta says that the subscription fee will initially cover all linked accounts in the user account Center, however, the cost will increase by an additional 6 euros per month for each additional account starting from March 1, 2024.
