Data from retail websites showed that shoppers in the United States are seeking to take advantage of the best offers available during the current holiday and get the biggest discounts before Cyber Monday, which falls on November 27 and is characterized by its distinctive offers.
Cyber Monday is the first Monday after the Thanksgiving holiday and is famous for the abundance of promotions offered by online merchants, and it is expected to be the largest day of electronic shopping in the United States this year.
Rob Garf, vice president and general manager of Salesforce’s retail division, said that the high rate of online traffic on Black Friday, the day after Thanksgiving, showed how much effort and time it takes shoppers to choose the least expensive and highest-value goods.
Salesforce tracks the data flowing through its e-commerce service known as Commerce Cloud.
Garff added that retailers in the United States “raised the percentage of discounts” to almost 30% on average on Black Friday.
The company says that the total purchases of shoppers on Black Friday amounted to 16.4 billion dollars in the United States and 70.9 billion dollars globally.
The company expects discounts on the internet Monday to reach 30%, noting that consumers may not find the offered products again if they decide to wait in order to get higher discounts.
Adobe Analytics expects shoppers to spend a record 12 billion dollars on Monday, which is a 5.4% increase from last year.
