Tesla introduced driver assistance devices in its Model Y SUVs in China, aiming to boost sales and fend off increasing competition from domestic companies in the world’s largest automotive market.
The company announced through its official account on the WeChat platform that the Model Y now includes a computer and hardware sensors, without any additional cost.
When the customer purchases the car, the Model Y comes equipped with Hardware 4 devices free of charge.
The SUV, starting at $36,100, is now available with three new color options: red, silver, and gray, in addition to the current color options of black, white, and blue.
Tesla has introduced Hardware 4 devices to the premium Model S and Model X models, as well as to some Model Y models outside of China. This is aimed at providing a long detection range, powerful perception capabilities, and superior computing power.
The Hardware 4 devices consist of a set of cameras, sensors, and computers within the car designed to facilitate the company’s experimental driver assistance program, which is marketed as the prototype for full self-driving.
Hardware 4 devices possess strong processing power and have excellent cameras that are crucial for vehicles to perceive their environment, ensuring they do not collide with people, vehicles, or other objects.
Tesla has not officially released the trial version of fully autonomous driving in China, even though state media mentioned in November that the electric car manufacturing company was attempting to launch it.
The car manufacturing company strives to maintain its position after previously dominating the global market for electric cars.
Local manufacturers such as Geely, BYD, and Li Auto offer a diverse range of electric cars.
Tesla began a promotional tour for their futuristic-looking Cybertruck last month in China, despite the model not being available in the country.
Continuing its price reductions, it lowered the price of its Model 3 car by 6 percent last month.
In the fourth quarter of 2023, Chinese automotive giant BYD, backed by Warren Buffett, sold more electric cars compared to the company Tesla.
Chinese electric car companies are seeking to enhance competitiveness by focusing on technology in areas such as self-driving capabilities and superior batteries.
Tesla is facing pressure because it lowered prices last year to stimulate demand, which had an impact on its profits.
The company warned last week that sales in 2024 could decrease compared to last year.
